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In today's digital age, a business's online presence is often the first point of contact for potential customers/clients or employees.
A well-designed website can make a last impression and significantly impact whether you are successful in achieving your goals. Jayde Guest from Business Local, ECCI is here today to provide our farming and small businesses with some guidance on how to choose the right platform.
Jayde Guest
Business Local Advisor, Esperance
Choosing a website platform depends on what you are going to use the website for. If you're a farming business and you're keen to attract potential employees in the lead-up to harvest or seeding, your ideal platform will differ from if you are a product-based business, selling locally or online. Before you dive into building your website, it's vital to clarify your business's goals:
Your familiarity with web development should influence your platform choice. Opt for a user-friendly platform if you lack technical expertise. Drag-and-drop builders are great for beginners, while more advanced options allow for greater customisation but might require more skill.
Business websites often need regular content updates. Choose a platform with an intuitive content management system that enables hassle-free content creation, publishing, and editing.
In a mobile-centric world, your website must look and work well on smartphones and tablets. Prioritise platforms that automatically optimise content for different screen sizes to provide a seamless user experience.
Consider future growth when choosing a platform. Your business might expand, and your website should be able to accommodate those changes without major disruptions.
Technical glitches can arise. Prioritise platforms with responsive customer support, comprehensive documentation, and active user communities that can offer solutions and insights.
Building a website is just the first step on your digital journey. While a well-crafted website lays the groundwork for your online presence, it doesn't guarantee a flood of visitors. To ensure your website isn't lost in the vast expanse of the internet, you need to actively drive traffic through strategies like social media engagement, email marketing, and more.
Creating a website goes beyond design – it's about making a captivating online experience that connects with your audience.
If you're embarking on the journey of building your business's online presence and need guidance on selecting the perfect website platform, Business Local can help. Contact Jayde Guest, Business Local Advisor at Esperance Chamber of Commerce and Industry, to schedule an appointment.
Business Local is a free service offering advisory support and workshops to small businesses located throughout Western Australia.
Business Local Advisors can offer free* advice and guidance on a range of business matters including:
starting a business
helping you assess new business ideas
business structures
writing your business plan
market research
business licences and permits
leasing commercial premises
business disruption
financial management and tax
marketing
managing business disputes
Business Local is funded by the State Government through the Small Business Development Corporation, to deliver small business support throughout regional Western Australia.
*Business advisory sessions are free, however, there may be a charge if you receive services not covered by Business Local. You will be clearly advised before incurring any costs.
The Western Australian Government has announced a targeted grants program to assist small businesses highly impacted by the recent Perth and Peel lockdown. Is your business eligible?
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